In a recent interview, Nonye Yomi-Akinyemi, the successful CEO of Laviva Bridals, offered essential advice for aspiring entrepreneurs seeking to venture into the bridal retail industry. With over 12 years of experience in the business, Yomi-Akinyemi’s insights hold significant value for those looking to follow in her footsteps.
The bridal retail market is widely recognized for its competitiveness, and Yomi-Akinyemi stressed the importance of thorough research before launching a new venture. Understanding the niche market and identifying the needs and preferences of the target audience are crucial steps in building a successful bridal retail business.
A key emphasis by Yomi-Akinyemi was on having a unique value proposition to stand out in the saturated market. Without a distinct offering, a bridal retailer may struggle to differentiate itself from the competition and risk becoming just another store.
Moreover, the CEO highlighted the benefits of seeking guidance from experienced mentors, especially during the early stages of the business. A knowledgeable mentor can provide valuable insights, share industry expertise, and help navigate potential challenges, thereby increasing the chances of success.
Speaking about Laviva Bridals’ offerings, Yomi-Akinyemi proudly shared their mission of helping brides create their dream bridal look through a world-class rental service of wedding dresses and accessories. Laviva Bridals has successfully served 2500 brides under their rental service alone, spanning across Nigeria and neighboring countries, by providing brides with access to their dream wedding dresses at a fraction of the cost price.
One of the key differentiators for Laviva Bridals is the wide range of dresses they offer, ensuring that every bride can find her perfect match. With a decade-long experience in the bridal industry, the company is committed to providing the best bridal experience for every bride, making their special day unforgettable.
Nonye Yomi-Akinyemi’s advice serves as a guiding light for aspiring bridal entrepreneurs, encouraging them to pursue their dreams with a well-researched business plan, a unique selling proposition, and the guidance of a seasoned mentor. By following these principles, entrepreneurs can increase their chances of achieving success in the competitive bridal retail market, similar to Laviva Bridals.
Nonye Yomi-Akinyemi was among the top business minds who recently attended the gathering sensation called TourLa: Lagos Business Tour With Ediale Kingsley. The event brought together leading business figures to share insights, network, and engage with the media.
