Glance Partners with Bollywood Actor Babil Khan for #YehSmartHaiBoss Campaign

In a strategic move, Glance, a prominent Smart Lock Screen platform, has collaborated with Bollywood actor Babil Khan for their latest #YehSmartHaiBoss campaign. The initiative aims to promote the adoption of Glance Smart Lock Screen, which has already garnered a significant user base of over 200 million monthly active users in India.

The partnership creatively addresses the issue of information overload, portraying the Glance Smart Lock Screen as a solution that liberates users from the hassle of constant searches and app downloads. Through engaging videos, Babil Khan and his mother, Sutapa Sikdar, playfully showcase Glance as an intelligent platform catering to all generations. The videos highlight how Glance offers an enhanced user experience by providing diverse content directly on the lock screen.

The viral video features Babil teasing his mother about tech savviness across generations, humorously claiming that Glance is the smartest. Sutapa Sikdar counters with witty remarks, showcasing Glance’s features. The video, shared on social media by Viral Bhayani, has received an overwhelming response, garnering thousands of views, likes, and comments within hours.

Babil Khan, a popular figure among the new generation of Bollywood stars, embodies the spirit of the #YehSmartHaiBoss campaign, portraying a tech-savvy Gen Z individual who appreciates Glance’s smart features. Together with his mother, they express enthusiasm for Glance’s personalized content, news & sports updates, gaming, and shopping, all accessible without unlocking the smartphone.

Reflecting on the campaign, Babil Khan expressed, “I must say #YehSmartHaiBoss campaign with Glance was my first collaboration with my mother and indeed a very memorable experience. Generational gaps are a fun thing in every family, but Glance is a platform that can bind families over common interests and shared passions. It’s been exciting exploring Glance’s smart features, and I can’t wait for everyone to experience this convenience on their lock screens.”

Sutapa Sikdar added, “It seems like yesterday when I taught him words and today, he stands eight inches taller than me and working professionally together. Can I have words to describe this feeling? Like I would not have words to describe how easy and special Glance was, though we agreed to disagree on the point that my generation was smarter!! While we both agreed glance helped me to stay updated and it is super easy!”

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